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Esch 2022: What impact on attractiveness ?

24 ноября 2022 г.

Esch-sur-Alzette, the European Capital of Culture, shone this year. 2000 artistic events, 160 projects, 17 shows, 11 concerts and 300 moments of interaction enlivened the city and the neighboring cross-border municipalities. This spotlight provided an opportunity to boost the attractiveness of the entire region and to showcase the tourism offer well beyond 2022!

Esch 2022, a cornerstone for sustainable tourism development in the Grand Est

The Esch 2022 program is fully in line with the strategic framework of the Grand Est Region's tourism promotion. In addition to the cultural and artistic events, the region took advantage of this event and its fame to promote sustainable development and soft mobility.

The objective is to foster a vision of tourism which is more respectful of ecosystems. The Esch 2022 event will include specific infrastructure such as a 110 km network of bicycle lanes to safely move from one event site to another. Eco-friendly, unusual and short-lived accommodations have also been set up along the routes.

Outreach for the entire southern region

The status of European Capital of Culture is a major opportunity to showcase the southern region of the Grand Duché at a global level. The Directorate General of Tourism thus cooperated closely with the organizers of Esch 2022 to create modern, comprehensive and sustainable tourism offers.

The 10 municipalities of the PRO-SUD Union and 8 French municipalities have seen their cultural and historical wealth placed in the spotlight each month. Still with the aim of combining tourism and environmental protection, new touring cycle routes of almost 150 km were devised to connect with the cycling lanes of Esch-sur-Alzette. Thousands of visitors had the opportunity to dive deeper into the nature reserves or the industrial background of each municipality.

It was a successful outcome, with 89% of participants reporting that they were "Satisfied" or "Very satisfied" with their overall experience. While we wait for the comprehensive feedback on the Esch 2022, the celebrations are ongoing! About 200 more events have been scheduled for the fall.

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